In the United States, 86% of S&P 500 companies produced corporate social responsibility reports in 2018. Only half of comparable Canadian firms did. Here’s why that’s so foolhardy.
Sidewalk Labs desperately needs good PR and communications counsel, not to mention a complete overhaul of its proposals and its approach -- all at once.
The companies that can best communicate right now how profoundly and positively 5G will impact our day-to-day lives stand to benefit the most.
We attended the Globe and Mail's Canada Future Forward Summit this week where the country's forward thinkers discussed a wide range of topics. What emerged were three key themes that will have a profound impact on policy and business decisions makers going forward.
Moonshots are risky. But look to Scotiabank’s sponsorship of the Toronto Raptors to see what happens when they succeed.
The Toronto Raptors have shown us that if you want extraordinary results and outcomes, you have to be prepared to do extraordinary things.
There’s a potentially momentous shift happening in the general population’s eating habits — and savvy companies will get in on the action.
The Raptors started from the bottom, now they’re here. And Drake, a brand ambassador extraordinaire, has been a slam dunk for the team, helping them rise to the top.
During World Oceans Week, some well-known brands show that CSR and brand integrity must work hand-in-hand to have a lasting, positive impact.
Diversity is critical. If your communications teams have next to nothing in common with your customers or clients, your company is going to find itself in hot water.