When your company is dependent on the good will of citizens, it’s especially integral that your issues and crisis communications plans are top-notch.
One-person households are on a major upswing, and are now the most common living arrangement in Canada. Figure out what singles need and want, market to them with respect, and make your mark.
It’s International Women’s Day on Friday. Here’s how — and why — more women need to be in the C-suite.
Some brands and individuals take the stance that any publicity is good publicity. That’s a bad mistake, since bad publicity can cause irreparable reputational harm.
As millennial consumers demand sustainable products, it's important to ensure your company is reducing waste -- and communicating it far and wide.
When we sit down with our clients for on-camera media training, there’s one thing we always stress: the importance of body language. In fact, 80 per cent of what you communicate is non-verbal…
You’ve likely heard about the latest protest against an oil and gas pipeline. And maybe you’ve read somewhere nearly 300,000 barrels of oil a day are being shipped by rail because existing pipelines are full.
We’ve been hearing from clients and colleagues here at Provident about the headaches the government shutdown in the United States is causing…
British Prime Minister Theresa May has suffered yet another stinging setback as MPs voted overwhelmingly to reject her Brexit deal with Brussels. Many of her fellow Tories — 118 to be exact — helped lead the charge against the embattled prime minister.
With energy poised to dominate the public discourse in Canada in 2019, Provident View is hosting a guest contributor based in Calgary…