The importance of getting your message out while doing good

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Environmental groups all over the world are demanding alternatives to single-use plastic.

Nestlé is working to make their packaging reusable or recyclable by 2025. Beginning next month, the company will start using more sustainable materials for their products, including paper. Nestlé will also replace plastic straws with more environmentally friendly alternatives, and use innovative designs to reduce litter.

The world’s largest food and beverage company says the scourge of plastic waste will require a change in everyone’s behaviour, and it’s determined to lead the way. All 4,200 of their facilities around the globe are “committed to eliminating single-use plastic items that cannot be recycled.”

But why are brands like Nestlé and A&W leading the charge as others seem to be dragging their heels on sustainability?

According to a Greenpeace-led initiative, most of the plastic waste generated in Canada can be traced back to some of the world’s biggest brands, including Coca-Cola, Danone, Unilever and Colgate-Palmolive.

All of these brands may in fact be making huge strides to reduce plastic waste. If so, they too need to be broadcasting those initiatives to the public as loudly as they can.

The reasoning is simple: Perception is critical for any company. Millennial consumers, in particular, increasingly want to buy sustainable products; they’re even willing to pay more for them. And smart brands are engaging their employees to participate in company-wide efforts to embrace sustainability.

It’s a win-win proposition for any company to not only embrace efforts to reduce plastic waste and other pollutants, but also to ensure those initiatives form a major part of their brand and overall messaging.

So what’s your company doing to help protect the Earth’s environment? Being proactive is key, as is making sure your clients, customers, investors and shareholders know about your efforts. By making sustainability a central component of your marketing and communications strategy, and sharing that messaging internally and externally, you’ll be well on your way to minimizing your footprint on the environment, and paving the way for other brands to follow suit.