Melanie Anne Filipp
A senior brand and communications strategist with more than a decade of experience in the industry, spanning the consumer and corporate sectors, she is passionate about fostering positive relationships with internal and external stakeholders.
Prior to joining Provident, Melanie held Director-level roles with a national PR agency, where she oversaw public relations and influencer marketing for a global beer brand, as well as a boutique firm, where she led and implemented the agency's consumer PR and crisis communications.
Throughout her career, she has developed innovative communications strategies for brands such as Molson, Labatt, Beau's All Natural Brewing Co., Unilever (including Dove's Campaign for Real Beauty and Hellmann's Real Food Movement), Sabra and Wrigley. She also has a strong track record in financial services, having worked with NEI Investments, Crowe Soberman LLP and Justwealth Financial.
The common thread to Melanie’s work? Crafting compelling content, and developing exceptional campaigns that will resonate with the brand and target audience, while driving tangible results for clients.