Matt Roth
Senior Director, Strategy and Business Development

Matt brings 15 years of hands-on expertise in corporate communications, media relations, issues and crisis management and integrated marketing to Provident. He has extensive experience acting as a communications lead for major client mandates, as well as a core member of ongoing business development activities at several of Canada’s leading communications agencies.

Over the course of his career, Matt has helped to bring the iPhone and Google Android to Canada, launched a major national economic health indicator and supported a first-of-its-kind provincial electoral referendum. He’s also played a central role in reputation and issues management efforts during both a hostile takeover attempt in the retail space and a major international data breach, while also developing and driving award-winning thought leadership, brand development and reputation management campaigns.

Matt joins Provident from Kaiser Lachance Communications, where he supported ongoing programs for clients across a wide range of industries including B2B and B2C technology, biotech/life sciences, consumer packaged goods, and professional and business services.

Prior to KLC, Matt spent a decade with large multinational firms, supporting national and international communications efforts for a diverse variety of top-tier organizations, including Rogers Communications, SAS, Loblaw Companies Limited, Randstad, the Mayo Clinic, TD Bank Group, Rona, Wal-Mart, SAP, Dell, Elections Ontario, Enbridge Gas Distribution, Coca-Cola, the Ontario Power Authority and Fujifilm.

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Meet the team