Ancestry.com’s recent advertising misstep highlights the need for diversity on creative teams and shows how quickly crises can escalate in the social media era.
Dealing with a gender pay gap at your company isn’t just the right thing to do, it’s smart business practice. So is telling the story of your efforts and successes to the media.
A recent high-profile misstep by a CEO during media interviews underscores the importance of media training for anyone who speaks on behalf of your company.
April is World Autism Awareness Month. In the weeks ahead, let’s use the month to educate ourselves, our friends and our families about the disorder.
Social media is obviously here to stay. In the aftermath of the horrifying New Zealand mosque attacks, it’s time to do everything possible to turn it into a force for positivity.
When your company is dependent on the good will of citizens, it’s especially integral that your issues and crisis communications plans are top-notch.
In business, reputation is everything and here at Provident, we understand that sometimes fighting to protect it can get ugly. But there is no excuse, in our books, to attack individual journalists for doing their jobs.
Everyone’s late sometimes due to circumstances beyond their control. But there’s no such thing as being fashionably late in business; punctuality is a no-brainer.
Some brands and individuals take the stance that any publicity is good publicity. That’s a bad mistake, since bad publicity can cause irreparable reputational harm.
Jeff Bezos chose a simple blog post, and complete honesty, to shine a spotlight on the National Enquirer’s alleged attempts to extort him.