Sidewalk Labs desperately needs good PR and communications counsel, not to mention a complete overhaul of its proposals and its approach -- all at once.
The fastest way to manage employee fears about being replaced by technology is to be clear, transparent and make sure your teams understand you’ve got their back.
The story behind the new Popeyes chicken sandwich launch is a master class in just how incredibly powerful social media can be.
By developing authentic social media content that’s true to your brand, you’ll be well-positioned to gain a loyal following and yield positive results down the line.
Many public relations professionals have developed a set of unwritten rules that guide how work is carried out. Some of them are trite, and need to be tossed aside.
Sometimes communicators, rushing to deliver something bold and ambitious to a client, fail to do the required digging that uncovers what companies are truly looking for when it comes to a communications strategy.
Writing isn’t easy, but clear, concise prose is essential, whether you’re preparing an internal company memo or creating a proposal for a client. Read our tips.
"This has moved from a crisis to a full-blown emergency," says our Wojtek Dabrowski, who spoke with BNN Bloomberg’s Greg Bonnell about the latest bombshell allegations.
Shout it from the rooftops all you like that you’re a technology company that just happens to make pizza or fly airplanes. But successful companies focus on tying tech to the needs of their customers.
There is no set formula for guaranteed success in securing media coverage. Nonetheless, there are some key considerations when it comes to a winning earned media strategy.