Can't miss: our most popular posts of 2016


We always value and appreciate the great feedback and engagement we get in response to our blog posts. In 2016, we wrote about a range of communications issues, from modernizing employee engagement to busting PR myths and building trust inside an organization. Each time, our audience has responded with lots of sharing, liking and, most importantly, insightful commentary and observations.

For a look back at last year, we have selected the six most popular posts as measured by the number of unique page views and shares on social media. If you haven’t checked them out yet, we hope you find something of interest.

Without further ado, here is the roundup!

Busting a PR myth: why "sticking to your key messages" will NOT get you great results - We were honoured to hear that at least three large companies shared this post across their communications departments. We firmly believe brute force with the media when delivering key messages often doesn’t work - this post just hammered the point home!

Three ways strong leaders build trust - Trust is essential in business, and building it should be a priority for every communications team, regardless of the size of the organization. We highlighted a few transparent ways to help leaders do just that.

Broken news: how untrained spokespeople can wreck even the best PR campaigns - We think this one was so popular because of how many PR teams have been burned by untrained spokespeople. We see it all the time - reputations can be damaged and  great PR results are but a dream when your spokespeople aren’t at their best.

The questions you can't forget to ask when building a communications strategy - Far and away our most popular post of the year, shared almost 300 times on LinkedIn alone. So many of you are engaged in strategy work, and this post resonated because it provided some great questions to ask when getting down to business. Many more of you offered your own suggestions, which was great.

A modern look at media relations - Sometimes, re-stating the basics can be helpful, and we heard from a lot of our readers that that’s why this post worked so well. Take a quick look at this one if you are wondering what could make your media relations more effective.

Communicating with impact as a new leader - When new leaders arrive in role, they’re often drinking from the proverbial firehose – facing an overload of information and a shortage of context. Communicating can take a back seat as a result, which can be a critical error. We boiled down how to be effective into just three easy approaches.

Thanks again for taking the time to check out our content, and for giving us one of the most valuable assets: your attention. We wish you all the best for 2017, and if you ever have a communications challenge you’d like to discuss, just write us at