Provident adds Matt Roth to support rapid growth and expanding mandates

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Provident Communications Inc. today announced that Matt Roth has joined the firm as Senior Director, Strategy and Business Development, supporting the firm’s rapid growth and expansion into new industries and markets. Matt brings 15 years of hands-on expertise in corporate communications, media relations, issues and crisis management and integrated marketing to the role. He has extensive experience acting as a communications lead for major client mandates, as well as a core member of ongoing business development activities at several of Canada’s leading communications agencies. 

Over the course of his career, Matt has helped to bring the iPhone and Google Android to Canada, launched a major national economic health indicator and supported a first-of-its-kind provincial electoral referendum. He’s also played a central role in reputation and issues management efforts during both a hostile takeover attempt in the retail space and a major international data breach, while also developing and driving award-winning thought leadership, brand development and reputation management campaigns.

Matt joins Provident from Kaiser Lachance Communications (KLC), where he supported ongoing programs for clients across a wide range of industries including B2B and B2C technology (payroll/HR/HCM, digital identity, IT security and infrastructure), biotech/life sciences, consumer packaged goods, and professional and business services.

Prior to KLC, Matt spent a decade with large multinational firms, supporting national and international communications efforts for a diverse variety of top-tier organizations, including Rogers Communications, SAS, Loblaw Companies Limited, Randstad, the Mayo Clinic, TD Bank Group, Rona, Wal-Mart, SAP, Dell, Elections Ontario, Enbridge Gas Distribution, Coca-Cola, the Ontario Power Authority and Fujifilm.

Matt will focus on identifying and engaging brands where Provident’s unique, client-centric approach and unmatched senior-level experience are best suited to deliver strong results, in addition to supporting existing client mandates where his personal expertise will provide added value.   

Interested in finding out how Provident can help your organization command the conversation and drive impactful and meaningful business outcomes? Contact Matt at 647-518-6754 or