Crisis & Issues

Here's why you should toss the old PR handbook out the window 

Many public relations professionals have developed a set of unwritten rules that guide how work is carried out. Some of them are trite, and need to be tossed aside.

World Oceans Week: A call to purpose for consumers and brands alike

During World Oceans Week, some well-known brands show that CSR and brand integrity must work hand-in-hand to have a lasting, positive impact.

What’s misstep shows brands about diversity and crisis preparedness’s recent advertising misstep highlights the need for diversity on creative teams and shows how quickly crises can escalate in the social media era.