Sidewalk Labs desperately needs good PR and communications counsel, not to mention a complete overhaul of its proposals and its approach -- all at once.
By developing authentic social media content that’s true to your brand, you’ll be well-positioned to gain a loyal following and yield positive results down the line.
Many public relations professionals have developed a set of unwritten rules that guide how work is carried out. Some of them are trite, and need to be tossed aside.
Our Managing Partner Wojtek Dabrowski sat down with BNNBloomberg's Greg Bonnell to discuss CannTrust's crisis management response.
During World Oceans Week, some well-known brands show that CSR and brand integrity must work hand-in-hand to have a lasting, positive impact.
Diversity is critical. If your communications teams have next to nothing in common with your customers or clients, your company is going to find itself in hot water.
Socially responsible investing is hot, and millennials are fuelling the trend. Businesses need to effectively engage with the media to tell their stories to potential investors.
Ancestry.com’s recent advertising misstep highlights the need for diversity on creative teams and shows how quickly crises can escalate in the social media era.
Dealing with a gender pay gap at your company isn’t just the right thing to do, it’s smart business practice. So is telling the story of your efforts and successes to the media.
A recent high-profile misstep by a CEO during media interviews underscores the importance of media training for anyone who speaks on behalf of your company.