Michael MacMillan joins Provident as Executive Vice President

Last summer, we launched Provident with a simple idea: to build a new kind of agency, run and staffed by true experts who love getting their hands dirty, understand the changing world of corporate communications and know how closely brand and reputation are tied to business success.

Ten months later, we have taken a major step closer to bringing that vision to life.

Today, we’re excited to announce that Michael MacMillan has joined Provident as Executive Vice President and key principal. Michael is an award-winning communications expert with almost 15 years of experience. He has held senior leadership roles at some of Canada’s largest agencies, most recently serving as Senior Vice President and Partner at High Road Communications, a full-service public relations firm with offices in Canada and the U.S.

During his career, Michael has led campaigns for many of the world’s biggest brands, including Nike, Target, Microsoft, Salesforce and American Express, plus a host of startups. A former technology journalist and editor, Michael has deep experience working with tech brands, and with translating technical concepts into messages that resonate with business and consumer audiences. He will add to Provident's existing bench strength in crisis communications, executive thought leadership, and message and content development.

Growth is good. However, what’s truly exciting is that we’re now able to double-down on our commitment to our existing clients, as well as to those we would love to work with (you’ll be hearing from us soon!).

That commitment is clear: that from the minute you call us, we will be alongside you every step of the way, from the first meeting, to strategy and execution. Our love for the work and for getting outstanding client results is what drives us. That means there is no project too big or too small for us to take on. We will never fall into the trap of “it worked before, it’ll work again” thinking. Instead, we will use our experience sitting at both sides of the agency-client table to provide tailored, creative solutions that will drive significant value for your business.

Whether it’s developing a corporate communications or PR strategy, kickstarting your executive visibility program, or heading off a potential crisis, we’re here for you.

Call us. Email us. Let's get started.