Executive Vice President
An award-winning communications strategist, Michael brings more than 15 years of experience working with consumer and B2B brands to develop their authentic voice and leverage strategic communications in support of their business goals.
Most recently, Michael served as Senior Vice President and Partner at High Road Communications, a full-service public relations firm with offices in Canada and the U.S. During his career at some of Canada’s top PR agencies, Michael helped plan the Canadian launch of retail giant Target, and led teams that created and executed innovative media and influencer campaigns for Nike. Michael has also worked with Microsoft, American Express, Salesforce, the Government of Ontario and a range of startups.
A former technology journalist, Michael has a unique understanding of how to bring even the most technical concepts to life in a way that resonates with consumers. He has used that knowledge to help startups grow their profiles with consumers, analysts and investors.
Michael has provided media training to numerous spokespeople and executives, preparing them to make the most of important corporate milestones and defend against negative storylines. He is also a certified crisis counsellor who has helped brands navigate their way through significant reputational risk.